These royally good snacks deserved a noble packaging solution. And we delivered a gem.

The jewel-like colours entice you first glance. Then the glimpse of product, crest and ‘spiffingly good’ exortations from the Prince himself making this product irresistible to consumers. But don’t take our word for it… Ashish Shah of Mahavir Foods, our client, says "The brand's great and we've good listings including Cotswold Fayre, one of the biggest distributors in the speciality farm and deli shop sector. We are in around 100 stores now."

Here are some snippets of the thorough and precise exploration undertaken for Ashish, including packaging, colours, layout and finely illustrated brand mark. All fit for a king – and prince.