Brilliant brand thinking unmasked.

Consistent performance Scottish feeds from Scottish Distillers are amongst the finest on the market. Not unlike most other industries there are also a number of cheaper, lower quality products masquerading as genuine value in comparison.

A campaign was launched to highlight this to farmers that may have unwittingly considered the poorer product a wiser buy.

Awash with green fields, cattle and tweed, the sector's magazine pages took a sharp intake when this 'disguise' advert jumped out. Our angle was to motivate the reader to think twice about short term gain at the long term performance loss. It worked.