Start quibbling

Levantine is an established North London nut roasting company supplying fabulous products to numerous famous retailers, but they wanted to capitalise on the increasing demand for quality snacking products through the launch of their own brand. We conjured Quibbles, the nibble of choice for gourmet connoisseurs.

We adopted a quirky illustrative style and created a series of quibbling scenarios. Hugely popular and now in 'shots' bags, quibbling's now socially acceptable – hands off ours though.

Images show a snapshot from marketing collateral, the brand mark, how the window wraps round the pack side and one of the illustrator's quibbling scenarios in detail.