Tasked with designing new packaging to replace an award-winning version might sound like a pig of a job, but we couldn't wait to get our snouts into this one. Powters sausages are delicious and the new look needed to be just as tasty.
We reworked the logo, revised the strapline, restyled the window, added artistry and vivid colour on premium-feel black.
Playful product titles like 'Pigolatas' completed the revamp. The result secured increased store listings and a design award of its own.
Images show the gorgeous range of Powters products. From the real ale infused Tipsy Pig to the Chefs' Pig succulent sausagemeat.