When asked "Why did you want to climb Mount Everest?" legendary mountaineer George Mallory's famous retort was "because it's there".

Since that time the numbers of people pushing the limits outdoors has continued to increase. Lifedge iPhone and iPad cases have enabled many to turn their prized technology into invaluable adventure kit.

Our work included research, retail audits, competitor analysis, name generation, brand creation and packaging design – delivered from start to finish within 3 months.

A bold typographical solution powers out from everything including packaging to charge cables, giving the brand flexibility as well as style. We're especially proud of our minimalist call to action too - go/do.